Burger King Searches For New Sizzle


Burger King‘s agreement to be acquired by private investment firm 3G Capital in a $4 billion deal could help the chain gain ground in the burger wars.

The new owners have pledged to keep the fast-food chain in Miami, which it has called home through five sets of owners since Burger King’s founding in 1954. But it is too soon to tell if 3G Capital will stick with Burger King’s current strategies or go with a Whopper-sized remake.

The deal comes as the world’s second-largest hamburger chain has suffered amid an economic downturn that has seen its core young male consumers hit harder than most by rising unemployment. By comparison, McDonald’s appeals to a wider variety of consumers, attracting more moms and kids.

The contrast shows in the companies’ financial reports.

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