More often than not, it is a combination of five key fear factors that deter people from small enterprise or franchise business. That’s according to Andy Simpkin, who turned a one van operation on Sydneyâ€™s North Shore into the worldâ€™s biggest mobile coffee franchise, Cafe2U.
Simpkin has noticed that many Cafe2U franchisees had fought personal demons prior to joining. They were commonly held back by misinformation, unfounded concerns, personal misgivings, fear of failure or the alarmist reactions of family and friends.
But Simpkin says with his business, â€œyou are buying into a tried and tested business model that is already trading successfully with a proven track record, therefore the risks are substantially lower.