Harvey Norman Holdings Limited (Harvey) is an in-store retailer. The company’s principal activities include franchising, retail and property investment. It grants franchises to independent business operators as well as retails various products for home and office use. The various products offered by the company include furniture, bedding, computers, portable electronics, home appliances and consumer electrical products. It is also engaged in the provision of consumer finance and other commercial advances.

The company offers these products under three brands, namely, Harvey Norman, Domayne, and Joyce Mayne. As of June 30, 2009, the company operated 69 owned stores and 195 franchised stores.

This comprehensive SWOT profile of Harvey Norman Holdings Limited provides you an in-depth strategic analysis of the company’s businesses and operations. The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.