Coupon Clipping Mama Makes It Her Career

When Erika Vitiene walks into a store she has a map. Her map will lead her to the right deals so she can feed her family for as little as possible that week reports

Using each week’s circulars from grocery store Publix, the Bradenton resident plans seven dinner meals for the week according to what’s on sale. Then she organizes her list by categories such as produce, meat and canned goods to save time at the store.

She’s been shopping this way for several years and has built a small online business out of her shopping strategy.

In January, Vitiene launched, a subscription service where she provides clients with seven dinners that use the meat, produce and ingredients on sale that week. In addition, the website provides subscribers with the recipes, suggestions for on-sale breakfast and lunch items and a grocery list that is sorted by department.

“I socialize with moms all the time, and it just seems to be a challenge for everybody to save money and save time,” said Vitiene, who is a stay-at-home mother of two.

Photo by Håkan Dahlström

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