Juicy Retail Opportunities Await

Bizjournals.com:

Boston’s throngs of college students have proven a thirsty bunch over the years; I can personally attest to knocking back a few too many sodas in the vicinity of Cleveland Circle back in the day. But I digress.

The area’s youthful demand for libations appears to be the primary reason why Jamba Inc., the California-based maker of Jamba Juice and other fruity drinks, has selected Boston as a key location in its planned expansion over the next few years. Just Juice It LLC, a locally based Jamba franchisee, is slated to open four retail locations starting in early 2011. Nine more sites are planned for other college-heavy areas including South Bend, Ind., and New Orleans.

The new stores are part of Jamba’s renewed effort to expand nationally through franchising. There are already 311 Jamba franchises in the United States, with another 400 or so company-owned stores also up and running.

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