At a Jonas Brothers concert. Felicia Hatcher, owner of Feverish Ice Cream Trucks in Miami is a walking advertisement for her business, which puts a cool, updated spin on traditional ice cream trucks, according to a story at Inc.com.
I wear these shirts with funny sayings about my business on the back such as, ‘It’s like an explosion in your mouth’,” she says. At a Jonas Brothers concert, she happened to be standing in front of a top executive at a local arena, who made a comment about her shirt. “We started up an interesting conversation about ice cream and unique ice cream trucks,” she says.
“He ended up booking an event for his daughter’s birthday party and we are now talking about us handling all the ice cream sales at his arena.”
Photo by Feverish Ice Cream.