Kit Kat, Coca-Cola, Jelly Belly. Sure, they all taste great.
But there’s something else at play that makes these brands so attractive: repetition.
A study published recently in the Journal of Marketing found that brands with repetitively structured names favorably affect how consumers perceive and choose items and decide where to buy them.
The study, reported by Business News Daily, provides the first evidence of this discovery even though savvy marketers have been using the tactic for years.
Photo by Coca-Cola/Jelly Belly/Nestle.