Google’s New Ad Product For Businesses

On Monday the frustration that resulted while trying to buy ad space on Google is now gone. They have now unleashed Google Boost, a new ad service that will help local businesses, reports the Financial Post.

The software makes the [previously] complicated and involved process of establishing an ongoing Google ad campaign almost entirely automated.

All small business owners need to do in order to sign up is provide a brief company description, a web address, select categories and set a monthly budget. In case that still seems like too much work, those businesses with a Google Places account can opt to have the “description” and “categories” fields filled in automatically.

“We hope Boost provides busy local business owners with a quick and easy way to share information about themselves with the people who look for them online,” said Kiley McEvoy, product manager for Google, in a post on the company’s official blog. “Placement in the ‘Sponsored Links’ section of the page will, as always, depend on factors such as your ad’s relevance and quality,” he said, noting the new location-focused ads will be displayed on the homepage as well as Google Maps.

Image by Danny Sullivan

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