Whether a franchise offers niche grooming treatments, a broad beauty service, haircuts or is a one-stop-shop and salon, establishing its identity within the hair and beauty arena is an important step to building a loyal clientele.

We are all bombarded un our everyday lives by images of beautiful people. How we decided to respond to them is varied, driven by individual finances, personal priorities and convenience. Just about all of us get a haircut and buy haircare products; many of us spend up on beauty items, and women in particular like to indulge in both practical and pampering treatments at a salon. When choice is king, how do some of the franchise systems in the hair and beauty space capture the consumer?

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