AFP reports Pop music icon Madonna will launch a chain of fitness clubs, with the first to open in Mexico City next month, her business partners in the new venture announced.
Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be,” said Mark Mastrov, chairman of New Evolution Ventures (NEV), which is launching the clubs in partnership with the Material Girl and her manager Guy Oseary.
“Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere,” Mastrov said.
Photo by AFP.