MarketWatch:

Spicy Pickle Franchising, Inc. today announced the appointment of a new Chief Financial Officer and the addition of a Chief Marketing Officer who begins as a consultant.

Clint Woodruff, a certified public accountant, has joined the company as its Chief Financial Officer. He has more than 14 years experience in corporate accounting from Senior Accountant to Vice President of Finance and Controller. He has in-depth experience in restaurant and franchise operations, the company noted, including from 2000 to 2007 at Champps Entertainment, a publicly owned restaurant company.

The company also reported it has entered into a consulting relationship with Rob Elliot for him to perform as Spicy Pickle’s Chief Marketing Officer. It is the company’s intent that Rob will become its full time CMO as soon as operational cash flow permits. Since 2004, Mr. Elliot has been President of Elliot Adworks, a full service advertising agency in Waterford, Michigan. Prior to that, he was Vice President of Marketing for several nationally recognized brands.