The Franchisee’s Frustration

QSR magazine:

It’s the franchisor’s responsibility to equip franchisees with the appropriate local marketing tools.

Franchisors must provide strong local store marketing tools to ensure franchisee success.

One of the greatest franchisee frustrations centers on local marketing and the struggle to obtain marketing materials targeted to their particular location and demographics. Too often, operators are provided with little or no local marketing support—when they are, the options they receive are ineffective. The issue is driven by the lack of attention that local marketing receives as a part of the overall marketing plan of the brand. Read more.

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