Paul Blair was playing fetch with his dog, Razzle, when he noticed that the stick cut his mouth. Sure that there must be a better way to play fetch, Paul created Safestix reports the Salisbury Journal.
The flexible rubber stick has won the approval of the Royal Veterinary College and The Dogs Trust charity.
Professor Dan Brockman form the Royal Veterinary College said: ‘This product would seem like the perfect alternative to a piece of wood.
“It has been carefully designed with no rough ends or edges and is made of mate rial that is tough enough to withstand even my terrier’s teeth.”
Two thousand are due to go on sale this week in pet stores across the UK including Amesbury Pet Stores, Pets Corner and Kennel Gate.
Photo from Safestix