A new study suggests online consumers judge a site’s or a software’s credibility by its name–and the more specialized the better, reports Futurity.com. Researchers randomly assigned a group of 124 undergraduate students to buy wine with websites, recommendation agents, and computer monitors that were labeled either as specialized wine purchasing-technologies or as general e-commerce technologies. […]
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How the Slurpee got street cred. Easy: President Obama mentioned it. In recent campaign speeches, Obama said Republicans stood around drinking Slurpees while Democrats did tough legislative work. And at Wednesday’s day-after-the-election press conference, he joked that he might hold a “Slurpee Summit.” 7-Eleven is jumping on the opportunity for additional buzz. Officials representing 7-Eleven
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Two campaign seasons ago, a group of young staffers schooled in new media helped President Barack Obama win office. Now according to The Wall Street Journal some have left politics behind and are using similar skills, plus lessons learned on the campaign trail, to start their own entrepreneurial ventures. One even funded his start-up by
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Bizjournals.com: Smashburger plans to enter the St. Louis market in 2011 with its first local franchisee, Dave Schweitzer. Schweitzer, president of STL Smash LLC and a 16-year franchisee of Subway, wants to open two to four Smashburger locations over the next year, Smashburger Chief Development Officer Ryan McMonagle said. They will be the first Missouri
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Franchising.net.au: Cookie franchise Mrs. Field’s Australia has signed a Memorandum of Understanding with New Zealand Natural Ice Cream to develop co-branded stores in Australia. Mrs. Fields Australian managing director, Andrew Benefield, said the product synergies between the two brands made it a logical partnership. “I believe that co-branded outlets still need to have an offer
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NEWS.com.au: Young people are being actively hunted to run businesses for major franchise chains like Bakers Delight. Eagle Boys Pizza, Snap Printing and Bakers Delight are among a number of franchises making it cheaper and easier for young people to run their stores. Nearly one in five Australian franchisors have youth recruitment strategies according to
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PR Web: An exciting and lucrative franchise opportunity, Celluland, is gaining momentum with the objective of four new franchise opportunities in the Montreal area over the next 12 months. “This franchise opportunity has been designed to be one of the most unique and flexible franchise business models that exists,†says Sil Gasparro, Master Franchisee for
MarketWatch: According to the National Restaurant Association‘s 2010 Restaurant Industry Forecast and with the economic downturn easing, the restaurant industry is expected to show gradual improvement in 2010-2011. Despite job losses in 2009, the restaurant industry still outperformed the national economy. Consumers will continue to seek value, convenience and expanded menu options in the months
The anguished artist may be a popular stereotype, but as it turns out, exploring negative feelings through creative work can actually transform a sullen attitude into a bright one, according to Dr. Shelly Carson in an article at PsychCentral.com. The creative process provides a form of “auto-therapy,” which tends to improve moods. What type of
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