“This is a Sizzler? No way!†It’s a comment heard a lot these days as the popular family casual chain and its franchisees continue to
remodel their restaurants, using an all-new design. The latest Sizzler to get an extreme makeover is in Murrieta, Calif. Owned by Sizzler USA’s largest franchisee, BMW Management, Inc., the restaurant, located between Los Angeles and San Diego, reopened last week.
Sizzler introduced its latest design in September 2009 when it remodeled one of its original Los Angeles-area restaurants. Since then, four other locations have been updated to include at least some elements of the new look, much of which BMW Management developed. Nine more company and franchised restaurants are scheduled to be revamped within the next six months. For a slideshow and downloadable photos, visit http://pressroom.sizzler.com/multimedia.
“We consider Sizzler’s food to be the star, but it needs a stage,†said Kerry Kramp, Sizzler chief executive. “The new Sizzler look provides that platform, and just as important, it’s the perfect setting for comfortable family gatherings.â€