A new direct connect between Tourico Holidays® and Choice Hotels allows for more than 6,000 Choice Hotels properties to be distributed through the global wholesale travel provider. Adding these properties to the 18,000-plus that Tourico Holidays already offers brings the company’s total merchant hotel agreements to more than 23,000.

This XML connectivity benefits Tourico Holidays’ customers by providing access to real-time pricing and inventory. “Tourico Holidays has long been known for its cutting-edge technology, and it has again allowed us to deliver this benefit to our customers,” said Asi Ginio, executive vice president of product development, Tourico Holidays. “We’ve invested $40 million into our technology over the past several years, and it shows when we’re able to get started on a new relationship like this very quickly. It opens up a new set of customers for Choice Hotels and gives our wholesale customers access to a full suite of great hotels in real time.”