Social media may get all the ink, but it is not getting most of the dollars — at least not from small businesses, says a new report.
Inc.com reports the majority of small companies will plow most of their marketing funds into traditional websites and e-mail, says a report by online survey firm Zoomerang and GrowBiz media. The report surveyed 751 small firms, nearly all (89 percent) of which had fewer than 25 employees.
Just over a quarter of those surveyed plan to spend at least 30 percent of their online marketing budgets on their websites in 2011. E-mail ranked second, with 18 percent of those surveyed saying they would spend at least 30 percent of their marketing funds on that. Just 10 percent of respondents said they were planning to spend at least 30 percent of their budgets on social media.
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