The Ã©nergie Group, a fitness gym franchise, has completed its rebranding of all nine ex-Jackie Skelly gyms in Leinster, Ireland.
The Ã©nergie Group acquired the Jackie Skelly estate in May 2010, which included saving over 200 jobs. Following an investment of over â‚¬1.8 million, the UK company has effectively changed the look and feel of each club including two based in the centre of Dublin; Ballsbridge and Clarendon Street, and seven within the surrounding areas of Ashbourne; Drogheda; Navan; Newbridge; Park West; Rathfarnham and Swords.
The transformation of the Ã©nergie brand is consistent with the UK fitness clubs. While the physical structures of each club remains the same, changes have been implemented to introduce a bright and energising new colour scheme, new furnishings and flooring as well as a suite of brand new Precor equipment for Ballsbridge and Clarendon Street and new equipment for core and functional fitness training throughout the estate. Ã‰nergie has also introduced a biometric cardless entry system that improves security and increases staff efficiency, while reducing the clubs’ carbon footprint â€“ a concept that is changing in fitness clubs across the globe.