Cool Biz Idea: PhotoBoxi

Trendspotter Springwise reports PhotoBoxi is a sleek, portable and interactive digital photo booth that dispenses free photos while capturing consumer data, generating leads and facilitating social network marketing.

How it works? Consumers pose for free digital photos using the rented self-serve booth at a venue or event. Those photos then get instantly delivered to their email account, mobile phone and social networking sites along with the advertiser’s logo or message in an accompanying frame.

From there, the photos spread virally as they’re shared across myriad social networks – as does the brand’s message. Advertisers even receive a Proof of Performance report indicating the number of photos taken; they also get users’ email data in Microsoft Excel format and social photo analytics tracking where photos have been shared.

A basic rental fee of USD 795 includes four hours of rental; local delivery, set-up and on-site tech; unlimited instant photo capture; 90-day online photo storage; and photos sent to customers after the event.

Clients so far have included FIJI Water, Saks Fifth Avenue, Madam Tussauds, Procter & Gamble, Chivas, Heineken, Coca-Cola and National Geographic.

Photo by PhotoBoxi.

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