Jennifer Hein and Brigette Polmar first became friends while working together on a weight-loss program. They soon found that they had similar problems. How could they find the time to work in some exercise? While laughing over a moment where exercise was combined with necessary activities, the two women found inspiration reports loudouni.com.
Squeeze It In presents a set of exercises that can be done while going about everyday activities. Using Squeeze It In at its website, via iPhone app or on DVD, women can fit a full-strength-training routine into their daily schedules without having to go to the gym or buy special equipment. “Add three 10-minute bursts of cardio on most days of the week, and you meet the exercise recommendations from the American College of Sports Medicine and American Heart Association,” says Hein, an American Council on Exercise (ACE) Certified Group Fitness Instructor.
Squeeze It In took off instantly. “People wrote, ‘You’ve finally legitimized a cheat,’” says Polmar, adding that, “Many women feel like a failure when they can’t find time to go the gym, but with Squeeze It In, there’s no reason for that.”
The overnight success of Squeeze It In could be described as whirlwind, say Hein and Polmar. Both women have young children, and Hein has another on the way. They squeeze it in by scheduling meetings and photo shoots around baby feeding time and naps, as well as school and sports commitments. These women live by the Squeeze It In motto: Life is a gym. Work it out.
Logo from Squeeze It In