Two Wisconsin entrepreneurs are hoping to infringe on the lucrative wearable blanket’s territory, the Associated Press reports.
Tyler Galganski and Dave Hibler, the 25-year old founders of Forever Lazy, peddle their fleece, footless, hooded “adult onesies” online from Hibler’s parents’ basement.
And while the operation may seem casual, the Wisconsin pair have actually gained quite a bit of recognition for their ad hoc basement start-up.
BusinessWeek named them 2010 finalists for America’s Best Young Entrepreneurs, with Forever Lazy projected to earn more than $500,000 by the end of this year.
Photo by Forever Lazy.