Officials of the Latino Hotel Association (LHA),
the global organization dedicated to expanding Latino ownership, leadership and commerce in the hotel industry, today announced the successful completion of “Hotel Franchising,” the group’s first hotel franchising forum held outside the U.S. The event, which was held November 30 to December 3, 2010, in Saltillo, Coahuila, Mexico, attracted nearly 90 potential developers.
“The positive interest and feedback exceeded our expectations,” said Angela Gonzalez-Rowe, president and founder of LHA. “As many as 90 percent of attendees expressed interest in developing hotels, especially franchised properties, in the immediate future. As a result of the success of the event, we intend to hold at least one additional forum next year, in conjunction with the Mexican Hotel Association.”
“Mexico has tremendous growth potential for the hotel industry,” said Armando de la Garza Gaytan, president, Convention & Visitors Bureaus Association; president, Hispanic Meeting Professionals. “Feedback from our members and attendees new to the hotel industry was very positive. We look forward to a follow-up session in 2011.”