With all the talk about social media, mobile marketing, and
other high-tech interaction channels, it’s easy to let more traditional marketing tactics fall to the wayside. Companies need to balance the interaction channels they use with the needs and unique attributes of their customer base.
I recently spoke with Suzi Carragher of Budget Blinds, a provider of custom window treatments and other decorator products for individual homes. With more than 800 franchises in the U.S. and Canada, it provides service in more than 4,000 towns and cities.
The company’s franchisees primarily do in-home consultations; few have a physical brick-and-mortar store location. It’s a business model that requires face-to-face interactions. More.