Sometimes it pays to freak out. An Ohio boy’s over-the-top reaction after receiving a Wii game system for Christmas three years ago has turned into a tidy little side business says the Hamilton Journal News.

Since the boy’s father posted the reaction video on YouTube three years ago, he’s made almost $5000 in royalties.

The video shows 12-year-old Matt King run through the gambit of reactions–laughing, crying, vomiting–after receiving a Wii from his parents. The Journal News says King’s father warned him that there was no turning back once the video had been posted. Turned out to be quite a good gamble.

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