McDonald’s Analysis And Valuation

Seeking Alpha:

McDonald’s is the world’s largest Quick-Service Restaurant (QSR) as measured by system-wide sales (i.e., sales directly to end consumer). MCD has twice the sales of Yum! Brands (YUM) (e.g., KFC, Taco Bell, Pizza Hut), the next closest competitor, while having roughly 5,000 fewer units worldwide. MCD operates throughout the world but is mainly established in developed countries while Yum! Brands competes more aggressive in developing countries, especially China.

MCD reprioritized via a new strategy developed in 2003 that still drives their decisions today and has led to significant growth in profits and customers per store. More.

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