Social media has become increasingly important to businesses small and large over the past couple of years.
It is, however, a field that changes almost constantly. And few companies seem to realize that social media goes far beyond sites like Facebook, Twitter and LinkedIn.
2011 will be just as turbulent, but Gary Halliwell in a post at Venturebeat, put together six trends that should help entrepreneurs make the most of this exciting marketing opportunity.
1. Social customer service will drive revenue.
2. Social marketing will move beyond Facebook and LinkedIn.
3. Socially adept companies will align the needs of employees and customers.
4. Millennials will take another step forward into the breach.
5. Social will penetrate deeper into company structures.
6. Go live or go home.
Photo by wilton.