Soon after setting shop in India, McDonalds’ Vikram Bakshi knew he had a problem — the signature French Fries weren’t right. It took him nine years and several experiments to get it right.
Name: Vikram Bakshi
Designation: CEO, McDonalds India (North and East)
The Challenge: To create the infrastructure to make the perfect McDonalds French fries in India
How He Did It: For nine years researched potato growing in India. Set up a processing plant in 2007
What Next? Source fish from IndiaIn October 1996 we opened our first store at Vasant Vihar in New Delhi. Continue reading the story.