NASDAQ:
Doing four totally different businesses with different target markets is the wrong way to establish multiple streams of income. Why?
1. You appear schizophrenic to everyone you meet. Although she was a nice woman, I wouldn’t recommend any of her four businesses to anyone because I just don’t know where her time and energy are being spent or how well she would service a client.
2. You waste time and energy working to capture the attention of multiple markets. Networking and building relationships take time. Most of the time, your different target markets are going to be hanging out at different meetings and places. To connect with them, you need to be where they are – that’s a lot of running around.
3. Your mind has to keep track of systems and information for four companies. Between policies, specials and product knowledge, you could spend a day each week just staying informed.
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