Franchising offers anyone the promise of becoming an instant entrepreneur. While typically more costly, buying a brand-name franchise lets anyone gain access to iconic symbols like McDonaldâ€™s â€œgolden archesâ€ and presumably the mouths that follow the gold.
Franchises are notoriously difficult to value and compare. Odd, because under US law, franchisors must give potential buyers access to a Franchise Disclosure Document (FDD), which gives details on the financial performance of the company and its franchisees. A typical one runs about 400 pages.