Franchising offers anyone the promise of becoming an instant entrepreneur. While typically more costly, buying a brand-name franchise lets anyone gain access to iconic symbols like McDonald’s “golden arches” and presumably the mouths that follow the gold.

Franchises are notoriously difficult to value and compare. Odd, because under US law, franchisors must give potential buyers access to a Franchise Disclosure Document (FDD), which gives details on the financial performance of the company and its franchisees. A typical one runs about 400 pages.

Carry on reading this post.

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