Dictionary.com defines success in five different ways, the most obvious probably being, “the attainment of wealth, position, honors, or the like.” However, the dictionary version of success might be very different from your own.

Before you can be a success, you must decide what that word means to you. Tri-Parish Times recently took a look at the term success and how it applies to women in business.

“I wanted to be able to do business using my own beliefs,” Cajunland Logistics owner Terry Brignac said as she explained how in 2009 she decided her 14 years of experience working in the shipping industry, under somebody else’s logo, was long enough and set out on her own. With a staff of five people, Cajunland Logistics is a growing third-party provider that offers trucking, logistics, warehousing and distribution services. This career definitely does not convey the stereotypical image of a teacher or nurse.

“The first thing you have to do [to be a successful woman in business] is to step out of your comfort zone,” Brignac said. “That to me was the hardest thing. Then you have to start with small steps, and you have to have a support system [like] family or an organization like the Women’s Business Alliance.”

Being passionate, dedicated, genuine and smart appear to be the qualifying elements women hold to define their success more than image, influence or assets. It seems to be working for them. Little sister appears to have been right.

Photo by mirimcfly

Comments are closed.