â€œWe had to get back on track and try to get back up that hill,â€ said Conneaut Lakeâ€™s Sharla Buzzard.
The sluggish American economy hit home for her and her family in a big way last year when her husband, Derrick, lost his job when the company he worked for went bankrupt. (Heâ€™s since started his own construction company and the family is getting back on its feet.)
At the time, Sharla was working as a substitute teacherâ€™s aide while taking care of their twin 9-year-old daughters. She needed another source of income, but her time was limited.
She found direct selling was the answer.
She sells either through one-on-one consultations or through party plans, also called trunk shows. They work like this: A client of Buzzardâ€™s will host a party and invite friends over; Buzzard brings catalogs and samples of her goods; the partygoers browse and (hopefully) buy; and the partyâ€™s host earns free merchandise while Buzzard gets a commission of the total sales.
â€œItâ€™s not me to stand up and do a presentation,â€ said Buzzard. â€œWhat I do is I go around the room and work with them, show them where everything is. If they like it, they buy it. Iâ€™m not telling my own personal story. Everybody has a different style.â€
Photo from labor2008