QSRweb.com:
Rita’s Italian Ice is preparing for its 19th annual First Day of Spring Free Ice Giveaway. In celebration of the season change, Rita’s will offer customers a free regular-size (10-ounce) cup of Italian Ice in the available flavor of their choice from 12-9 p.m. March 20.
The promotion will take place at more than 550 Rita’s Italian Ice locations across the country. The company expects to give away 1.4 million cups of Italian Ice.