Daily Toreador:

When Shilo Matthews expresses her affection for “My Dear Watson,” she is not referring to a friend of hers — or Sherlock Holmes.

Matthews, a sophomore petroleum engineering major from Artesia, N.M., works as a Scentsy consultant, selling candle warmers, wax in scents like Vanilla Cream and her favorite, My Dear Watson, and other accessories to students and family.

Direct sales companies like Scentsy, Mary Kay or Avon are increasingly becoming a way for college students to make money.

“It’s great for being business-minded,” Matthews said, “and the money’s always good.”

The businesses generally sell through consultants like Matthews, who promote the catalogs and products with “parties” and by word of mouth. Matthews said Facebook was her biggest advertising outlet to other college students.

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