The Franchise Magazine:

Franchising is a ‘business marriage’ between an existing business (the franchisor) and the newcomer to the business ownership (the franchise owner).

THE FRANCHISE OWNER buys licensed rights to clone the whole business package from the franchisor in a specific territory for a specific period, backed by full training and support from the franchisor.

THE FRANCHISOR provides a ready-made, established and tested business format including name, corporate power, know-how, training and support services.

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