Here’s a 3-step checklist to figure out if you’re failing as an internet entrepreneur:
1. Is the site live yet?
Yes: you’re likely failing, but at least you’ve got a chance of getting some feedback from real, live users, which may, if you’re smart and perceptive, decrease your chance of failure a little bit.
No: you’re failing.
2. Do you have free customers yet?
Yes: well, now you have a shot to establish relationships. And if you listen carefully and not pridefully, you just may have a tiny chance of hearing them correctly and improving your customer experience from awful to plausibly bearable.
No: you’re failing.
3. Do you have paying customers yet?
Yes: congratulations! You have reduced your chances of failing from 100% to 99%. There are many more chances to fail along the way, but you have graduated to some of the more interesting ones. Good show!
No: you’re failing.
Read more at Business Insider.