Looming Labeling Regulations Threaten To Pinch Pizza Profits

Pizza Marketplace.com:

In the online ordering section of Domino’s Pizza’s website is the Cal-O-Meter, a calorie counter that adjusts up or down as customers build their pizza orders. The site also has a “Lighter Options” button that suggests waistline-friendly options.

Cool, huh?

Sure, but not totally effective for new menu labeling guidelines created by the Food and Drug Administration. The nutritional information supplied Domino’s and many other pizza company websites won’t be sufficient to meet the new regulations when they take effect in mid-2012. The FDA says that same nutritional information must also be available on stores’ menu boards, which is a challenge for any pizza company. Read more.

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