Togetherness is a beautiful thing. It is indeed an essential element of a meaningful relationship. But, in the wise words of Khalil Gibran, often cited in the context of the marriage relationship:

“Let there be spaces in your togetherness, and let the winds of the heavens dance between you. Love one another but make not a bond of love: Let it rather be a moving sea between the shores of your souls.”

The concept of moving seas between the shores of the parties’ souls is of course a troubling one for the franchising relationship. Strict system compliance is a non-negotiable aspect of a business format relationship which is driven by mutual self-interest and reinforced not by the bond of love but by the much less romantic bond of contract. Independence and individualism are the enemies of franchising. Continue reading this post here.