Through “Baptism Of Fire” Riverford Organic’s Newest Franchisee Stays Cool As A Cucumber

Franchise News International (blog):

33-year-old, dad-to-be, Jim Harbridge has stepped into a new life. One made up of vans, veg boxes and organic food.

Just three weeks into his ‘fledgling’ business (a fully developed franchise bought from his predecessors), he has to complete no less than 13 delivery rounds in a week, learn the names of streets he never knew existed, and greet hundreds of people he’s never met before – his customers.

“It’s a big change from working in marketing and PR, and certainly hectic at the moment,” says Jim. “But it won’t always be like this. It’s just that all of my drivers decided to go on holiday at the same time…just when I started! The great thing is, I’m getting to know the rounds. And although that means working from dawn to dusk, I’m out and about and learning fast.”

Jim, who has never run his own business before, and who didn’t know anything about franchising either, considered buying the Riverford Organic Portsmouth territory when he heard that the previous franchisees were ready to sell. Full story.

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