PR Newswire:

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today aggressive expansion plans with the goal of opening 150 new locations in 2011, and 200 additional locations in 2012.

“We started franchising in 2001 and are proud to be the experts and category leader in fresh fruit. We look forward to evolving our brand in the next several years,” said Tariq Farid, Founder and CEO, Edible Arrangements, International Inc. “Over the past decade, we have grown an enterprise dedicated to creating the best fruit arrangements that are meticulously handcrafted with the singular goal of ‘wowing’ our customers. Our proven franchise system, with nearly 1,000 locations, is perfectly positioned to bring healthful high-quality products to consumers everywhere; and our franchisees are the keys to our success.”