In 2010, TCBY, the Country’s Best Yogurt and frozen yogurt innovator, introduced a new self-serve store model and new brand identity to rave reviews in the restaurant industry. They took do-it-yourself to a whole new level. In keeping with that theme, the company announces a new website experience at www.tcby.com that offers consumers a platform to engage the brand and create their own frozen yogurt “swirl” masterpieces.
“Admittedly we have a range of iterations of our brand in the marketplace, including our recently launched modern, self-serve design. It’s the nature of being a 30-year-old pioneer,” says Tim Casey, CEO of TCBY. “However, as we introduce the next generation to all that is special about TCBY, we feel it is critical to engage them with a relevant look, coupled with Internet tools that have become second nature to the way consumers experience their favorite brands.”