USANA Health Sciences, Inc. today announced plans to expand into Thailand in the fourth quarter of 2011. This will be USANA’s 16th market in which independent distributors sell USANA’s high quality, science-based products.
According to the World Federation of Direct Selling Associations (WFDSA), Thailand is the world’s 13th-largest country in terms of retail U.S. dollars generated from direct selling and Asia’s 5th-largest market for direct selling, with estimated sales of more than $1.5 billion. USANA’s entry into Thailand will serve as an important next step in the company’s plan for international growth.
Dave Wentz, USANA’s Chief Executive Officer, said “We’re very excited about our choice to enter the Thailand market, given that Thailand is one of the top markets in the world for businesses like USANA. We currently have leaders and customers, with existing ties to this country, who are confident that USANA will succeed in this growing market. Perhaps most importantly, we are confident that we will be able to expand into Thailand and still maintain focus on our primary expansion objective, which is growing USANA through BabyCare in China.”
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