Franchise consulting is a specialized category of professional assistance for investors, entrepreneurs and enterprises. Such consultants are hired by both franchisors and prospective franchisee. For a prospective franchisee, the consultant assists in exploring opportunities and selecting the most appropriate franchise to invest in. For franchisors, consultants provide their experience in developing franchise networks.
They are involved, right from the start-up to the sale of the whole network, to assisting the prospective franchisors in making decisions on the strategy, structure, economics, commercial policies and recruitment, and screening and selection methods of the franchisee.
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