Tips To Market Your Franchise Locally

AllBusiness (blog):

When it comes to running a successful franchise, sometimes the best way to grow big is to think small — as in local. Curves franchisee Kimberley Rudd and Assisting Hands franchisee Richard Ueberfluss both operate successful franchises, but they have built their businesses by proactively reaching out to their local Chicago communities. Rudd focuses on spreading awareness and networking by participating in and setting up an information table at various events including health fairs, block club conventions, information fairs, and breakfast events for seniors. Meanwhile, Ueberfluss has brought awareness to his franchise and established himself as a knowledgeable resource by reaching out to local senior housing staff and holding free seminars to teach health workers about home care.

By marketing their franchises locally, Rudd and Ueberfluss have been able to reach the key people needed to grow their businesses. “Being involved in these events has helped raise awareness for my franchise in many ways — simply by letting residents of this community know that we exist,” says Rudd. “Word of mouth is powerful, so the more people who know our address, the better.”

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