First McDonald’s Restaurant Will Be Open In The Capital City Of Bosnia And Herzegovina On 20th July

The first McDonald’s restaurant will be officialy opened in Sarajevo, the capital city of Bosnia and Herzegovina, on 20 of July.

The restaurants in Bosnia and Herzegovina will be operated by Developmental Licensee companies who have obtained master franchise rights for the country. The Developmental Licensee companies are GLIESE 581g d.o.o. and Dreamfoods Restorani d.o.o. The companies will be responsible for the capital investments to expand operations and promote the McDonald’s brand in Bosnia and Herzegovina.

The Developmental License structure is a form of franchising that McDonald’s has been using for more than 30 years to grow the brand by leveraging expertise and entrepreneurial spirit on a local basis.

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