Never mind the poultry. Kentucky Fried Chicken (KFC), is shedding its famous wings – literally, perhaps – as it aims for high growth in the Indian market after a decade of fumbling for growth. On the menu in the place famous for its “finger licking good†chicken – which never really caught up in the spicy land of the tandoor – are items like a “Vegetable Zinger Burger†with a patty into it made of seven basic vegetables.
Or you can go for a variety of other “pure vegetarian†offerings strictly prepared from a separate cold storage, utensils, tongs and frying equipment. The items include corn-on-the-cob, veg strips and coleslaw salad.
“While we are thoroughly known for the non-vegetarian menu, one-third of the population in the country is vegetarian and we want to be able to cater to them. The recently launched vegetarian items are at par with its chicken counterpart,†Dhruv Kaul, director-marketing at KFC India, told Hindustan Times. More.