Sometimes a business will join Facebook with visions of instant success and many followers. Forbes offers a few reasons why your business may be failing on Facebook.
Youâ€™re trying too hard.
Spamming your followers with non-stop brand-related chatter will make you lose followers, not gain fans. Social media works best when it involves an element of play. Develop a compelling voice. Be entertaining. Use humor. This the internet, not a board meeting.
You donâ€™t get it.
Hereâ€™s the thing: You donâ€™t have to understand social media. In fact, those who refer to themselves as â€œsocial media rock starsâ€ really donâ€™t get it. The truth is: Nobody gets it, not really, not yet. Itâ€™s evolving. Todayâ€™s expert is tomorrowâ€™s idiot.
You donâ€™t own it.
You hired a company to do your social media for you. Since you became their client, theyâ€™ve had a dozen different people working on your account. How can you expect your business to succeed when your social media plan amounts to passing the buck?
Photo by Dell Inc.