As more people choose take the initiative to lead a greener life style, they are filtering the water they drink from the tap. While most on-the-go bottles have a built in filter that cannot switch between bottles, botl offers a unique botlfilter that can drop into almost any bottle. The ability to use any bottle you want is not the only feature that makes botl impressive. Their fully biodegradable filter bag makes this unique product even more green.
I recently asked the owner of botl, Emily Wilkinson, a few questions about her unique product and its green benefits.
Tell us a little about your business.
botl inc., is a Canadian company with a mission to create environmentally responsible products. Our initial focus is developing products that reduce plastic waste. The botlfilterâ„¢ portable water filter system is the first such product. It is a simple and unique concept: a replaceable botlfilterâ„¢ bag of activated carbon in a reusable botlfilterâ„¢ case!
The botlfilterâ„¢ system delivers the fresh taste of filtered water on the go, at a fraction of the cost of bottled water, with no plastic waste! Use it anywhere drinking water is available.
What inspired it?
As a mother of two, I became increasingly alarmed by the environmental impact of disposable plastic bottles. I wanted to create an alternative to disposable plastic bottles of filtered water . . . so I invented a product that separates the filter from its container so one can reuse the filter case (one-time purchase) and simply toss the filter bag into the compost. Some claim activated carbon actually assists the composting process. Our filter bags are fully biodegradable! The result is the botlfilterâ„¢ – a portable water filter that solves the problem – providing filtered water – on the go – without harmful plastic waste. The botlfilterâ„¢ system delivers fresh tasting filtered water anywhere good tap water is available. Itâ€™s my contribution to reducing plastic waste in my community.
How do the filter bags work?
The botlfilterâ„¢ bags rely on the amazing properties of activated carbon. In water, carbon attracts and traps unwanted substances, such as chlorine, pesticides, and detergents. Unlike other personal filters, the botlfilterâ„¢ system requires no pre-soaking, uses biodegradable and compostable filter material, and generates no plastic waste!
How long do they last, and what makes them eco-friendly?
Each botlfilterâ„¢ bag filters 4 Litres/1 Gallon of tap water. To ensure great tasting water, change the botlfilter at least every three days. You may want to change your filter more frequently depending on the amount of water you consume. We recommend changing your botlfilterâ„¢ bag daily if you are drinking a gallon or more of water a day.
Environmental impact has been carefully considered in each element of our production.
The concept: Separate the filter material from its case for disposal. You keep the case and recycle only the filter bag, a simple but unique idea.
The filter material: Coconut Shell Activated Carbon is a sustainable and renewable resource. No plastic resins. botlfilterâ„¢ bags are made of high-quality abaca (manila hemp) and wood pulp, cellulose fibres are 100% biodegradable.
The botlfilter case: Food-grade North- American stainless steel body and caps of food-grade (BPA free) plastic.
Paper Packaging: 100% recycled fibers, is 100% recyclable, is 100% carbon neutral and purchases 100% clean renewable energy to offset energy used in its manufacture. The inks are vegetable based, non-toxic, low-VOC and direct-contact eco-certified
Manufacturing: We have chosen the most local supplier of all our components and operations to minimize the carbon footprint of manufacturing. A small carbon footprint toward a cleaner, greener planet!
Other Companies like Brita have had water filter water bottles on the market for a little while now. What separates you from the competition?
The botlfilterâ„¢ system is intended for use in stainless steel, aluminum, glass and other reusable water containers. It is the only free floating unit of its kind. It goes to work as soon as you drop it in water. Shaking accelerates filtration delivering fresh, filtered water on the go! The botlfilterâ„¢ system requires no pre-soaking and offers natural filtration with a fully biodegradable filter bag in a reusable, durable, stainless case (no waste filter case).
Do you have any goals you’d like to accomplish within the next year or so?
Botl inc. is focused on developing products that help our customers reduce plastic waste; we are developing the line as we grow. I would like to see this product in University/Campus stores in North America. Young people are very eco-conscious and bring water containers to school. I think certain countries in Europe would be good markets for the botlfilter. Fewer plastic water bottles in the blue bins would make me very happy!!
What are some lessons your business has taught you?
Lessons I have learned from being an entrepreneur . . . to be patient and trust your instincts!
Is there anything else you’d like to add?
Donâ€™t let anyone tell you that you canâ€™t achieve your goals. I believe if you have a will, you will find a way!
Do you have any advice you’d like to offer fellow entrepreneurs who are just getting started?
I am a big believer in setting goals and tasks each day. That way one has a reference to chart progress. Sometimes when we are unfocused it is difficult to see the end results. I also recommend finding a mentor to help you in areas that are unfamiliar. Some people are afraid to reach out to others, but I have found that most people are flattered to offer their experience. I am so grateful to all those who have helped me along the way!