The Irish Franchise Magazine:

Maui Wowi Hawaiian Coffees and Smoothies will be making its Irish debut in Dublin after appointing Paul Hickey as its Master Franchise Owner.

“I am both delighted and honoured at becoming the first Maui Wowi Master Franchise Owner in Europe,” said Hickey. “I decided it was time to take control of my own destiny and embarked upon a journey of discovery within the franchising sector.”

After researching numerous franchise options, Hickey felt that the uplifting spirit, vibrant colours and the dual Coffee and Smoothies concept of Maui Wowi Hawaiian would be quickly accepted in Dublin. In a tough economic climate, Paul was able to secure substantial funding through his local bank (AIB) which was eager to support the concept.