Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click.
According to Wordstream, these are the top 10 most expensive keywords to buy from Google Adwords, ranked by their search volume:
- Insurance $54.91 per click
- Loans $44.28 per click
- Mortgage $47.12 per click
- Attorney $47.07 per click
- Credit $36.06 per click
- Lawyer $42.51 per click
- Donate $42.02 per click
- Degree $40.61 per click
- Hosting $31.91 per click
- Claim $45.51 per click
Big infographic after the jump.