Expion announced that it is has been working for over a year with three of the ten largest Applebee’s franchisees, managing and monitoring hundreds of local restaurant Facebook pages. From Expion’s one social media management system (SMMS), The Rose Group, Apple American Group LLC and Apple Gold Group are able to analyze, publish, govern and share postings in real time across their many locations, allowing them to take advantage of true local advocacy and community interest.
“When companies localize social media efforts, they see an increase in consumer engagement of nearly 10 to 50 times,” said Peter Heffring, CEO, Expion. “Expion’s SMMS platform is the perfect solution for franchisees like Applebee’s with numerous locations and busy restaurant managers, allowing them to create localized customer engagement quickly and efficiently.”